As I was coming out of the U. Station metro area this morning, I was surprised by vendors hovering outside giving away newly released Diet Coke with Lime flavor, along with Delta airline maps of Central America. During my time working near this area, there is a high frequency of promoters/distributors giving away stuff at this particular metro location.
Woo-hoo, free stuff! Gotta like that, right? Some promos I have received include Schnapple tea drinks, tickets to comedy shows, ice cream sandwiches, etc.
Also, here is a kicker, I got a couple Dr. Scholl's insoles years ago. The promoters had a tourmobile. Why not market your stuff in a heavily commuter travel area like Union Station? A no-brainer, don't you think?
As I walked toward the office, I lost the map. I guess I'm not traveling to Central America anytime soon!
As I took a long schwig of caramel color and corn starch as part of the sample product evaluation, I just finished the taste test with the rolling of my tongue. Survey says,...
"Not so great".
I'm not much of a diet coke fan, anyway. In fact, I'm not a fan of diet sodas. The aftertaste affects me.
My question is why promote the drink during the winter time? Wouldn't the promo have much more impact during the spring or summer months?
Although I usually avoid caffeinated sodas on a regular basis, last week I tried the new Coke with Lime flavor. Absolutely fantastic.
Now, that's a winner.
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